Feb 08 2008

No, I didn’t realize.

Published by at 1:05 pm under Rants,Stupidity

Do you realize which commercial currently bugs the hell out of me? That Land Rover commercial with the Flaming Lips “Do You Realize?” in it. It took me awhile to figure out what it was that bothered me, because that song has kind of become synonymous with “commercial” for me – it’s background noise. But then I listened to the commercial and realized (hah) that what they were basically saying is that no one gets how truly awesome Land Rover is. Like they convinced themselves that the reason that everyone is not driving a Land Rover is because THEY DIDN’T REALIZE that the Queen uses Land Rovers and that the Louvre thinks they’re awesome supercool. This is the reason that Land Rovers aren’t flying out of the lot! The ignorance of the populace! It couldn’t possibly be the prohibitive pricing (starting at $78,450 for the Range Rover) or the shitastic fuel economy (18 hwy/14 city for the 2007 Range Rover, according to Motor Trend – you can’t find this info on Land Rover’s site). I’m sure Land Rover makes a good car for someone who needs a Land Rover to go off road into the wild jungles or up a mountain or what have you, but most of us are driving on paved roads where there is very little chance that you’ll need to power over a rocky incline or through an untamed wilderness. Most of us don’t need a Land Rover. But they don’t realize that, choosing instead to speak to us as if we are morons who can barely comprehend the majesty that is a Land Rover vehicle, so they have to spoon feed us the glory with a catchy tune and irrelevant (but important sounding) facts.

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